A body shop has to deal with the uphill task of making itself visible in their local market. Back when people used print resources to get info, body shops could easily engage with their target markets. But today, the internet is the trusted resource for this information. Thus any local business has to first make itself visible to the public for growth to be stimulated. This is achieved through SEO, or search engine optimization. Importance of SEO for your Body Shop continued

Finding Your Social Voice

When thinking of the content you want to share over social media, you need to also consider that those following you want to share that same content with their friends, family, and coworkers.  While most enjoy clever advertising, people have a greater confidence in individuals they know and talk to on a regular basis.  Individuals are also shown to rely on the word of strangers in bulk, before trusting or relying solely on the brands or businesses or body shops outlooks of themselves.

Connecting To Your Audience continued

Reaching Out To Customers

The average customer works in stressful situations which include constant emails, meetings, travel time, and a constant buzz and chatter in the workplace.  There are typically too many distractions to truly focus on services and/or products, even though they could reduce costs overall.  Sometimes it’s just a matter of using time and integration as a crutch in ignoring change, especially when a seemingly effective routine has already been put into play. What’s In a Story continued

Do You Have A Social Media Toolbox?

What are the goals of your body shop and/or service?  What is the game plan and a measurement for success?  The efforts of marketing your body shop, through the use of social media, are not just as simple as obtaining friends.  And it’s like a bag of chips, you can’t just settle on one. Tools of the Trade continued

How Is Your Social Reach?

The total number of those following your body shop on all forms of social media is your Social Reach.  Combining your Facebook, Twitter, YouTube and any other followers within Social Media is how far or wide your Social Reach extends.  There is a benefit to exposing your body shop on social media outlets and the more, the merrier.  As long as your customers are there, your body shop should be there in sight and mind along with them. Line of Sight continued

All Businesses Need a Social Strategy Including Your Body Shop

Strategizing your presence in social media is the same strategy used in marketing with billboards, television, magazine articles, or flyers.  With Facebook having over 500 million members since July 2010, using Facebook, YouTube, and Twitter and applying branding, engagement and learning, are three great ways to involve your body shop in social media.  This is simply a method for advertising in which businesses have yet to value, appreciate, or recognize the potentials social media can offer.  Social media is a potential bond between customer and business with effects quicker than that of consumer surveys hosted by third parties.  Strategically reaching out includes appraising your goals, understanding your desired audience and determining your resources.  The relationship is being offered by social media awaiting a suitor, your body shop. Social Selling is Social Security – Part II continued

We blog about the Auto Body Repair industry. We focus on helping shop owners use the internet to increase their sales.

Our most common topics are auto body websites, social media management, and search engine optimization (SEO).

We discuss:

• Website design tips and tricks for body shops
• SEO advice that you can implement immediately to help you improve your search engine ranking
• Social media marketing ideas to help you pull in more customers

We welcome you to leave comments, suggestions and ideas. We’d love to hear your success stories!